Primrose Hill

42 Gloucester Avenue, London NW1 8JD

An old faithful. The sourdough has been doing its due diligence here for years.

Opening: Appeared on GAIL’s store finder between 28 Dec 2024 and 23 Jan 2025
Homes within ½ mile: 93 homes (50 for sale · 43 to rent)
Median asking price: £700,000
Median asking rent: £3,100 pcm

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The Gail’s Effect index: sold prices before & after

HM Land Registry · postcode sector NW1 8

Sold prices in postcode sector NW1 8. Line: median price of standard residential sales per half-year. Bars: number of sales (taller = more sales).

£880kMedian of 125 sales in the 2 years before

£980kMedian of 67 sales since

+11%Change, before → after

Medians wobble with the mix of homes sold (a run of flats pulls them down), so this is context, not prophecy. Land Registry data lags a few months.

No opening coverage matched to this bakery yet. Older openings rarely made local news.